So you’re headed to SXSW. Lucky you. You might think you’re headed to Austin to attend a unique blend of conferences and festivals, but we’re here to tell you you’ll actually be attending a daily fashion show. Get ready to see some of the most creative street style you’ve ever seen as the capital city’s sidewalks turn into bona fide catwalks.
There’s no pressure, of course, because literally anything goes in ATX, but our editors have put together some picks from our Austin Best Stores that will be easy to snag when you arrive, just in case your suitcase is a little lacking.
All About the Layers
When it comes to Texas weather, you never know what to expect. March in the Lone Star State is usually sunny and 65, but the weather can go from “alright, alright, alright” to not so great in seconds!
Stay Shady
Don’t get caught with a famous SXSW sunburn! You’re going to spend a lot of time outdoors, whether it’s walking from venue to venue or catching some rays at Lady Bird Lake between headliners. Pick up a pair of statement sunnies along with a cute hat from Beehive Boutique and shield yourself from the sun in style!
Carpe Denim
Triple Z Threadz on South Congress
Your tried-and-true basic skinnies are lovely, but SXSW is all about personalization. Ditch your “safe” denim and opt for pieces that are deconstructed, reconstructed, distressed, embroidered, or covered in an assortment of pins and buttons.
The Perfect Pair
When it comes to SXSW, you’ll be spending the majority of your days on your feet! A comfortable pair of (stylish) sneakers will be your best friend, but if you feel like you can handle the trek in heels, go with a bold pair of ankle boots.
Just Throw it in the Bag
“Always be prepared” should be your SXSW motto? Well the right bag is key. It needs to be functional and roomy enough to carry all your day-to-night essentials (seriously, you could go a very, very long time before you see the inside of your hotel or Airbnb again), but it also needs to be achingly chic.
What to pack:
Phone charger
Sunscreen
Cash
Business cards
Protein bars
Badge and ID